1 May 2015

5 Reasons Your Man Will Never Understand Your New Purchase

As I was carefully hiding another purchase at the back of the wardrobe, I was hoping he wouldn't come into the room.

I've always been a master of the excuses: 'babe, it's not new, I've had it for aaages', 'it was so cheap' or everyone's personal favorite: 'erm... I needed it?'

 (Image from
Above: me on a good day

It's safe to say that our other halves will NOT understand the point of our newest ASOS haul.

As I sit and ponder (and make excuses for my shopping habits) I was wondering, why? Why do a lot of women find the need to have a wardrobe brimming with the latest trends, when their male counterpart is just as happy in their 5 year old jeans and tee combo.

Surely it's scientific.

After hours of academic research (called Google), here's five reasons your man will never understand your new purchase.

1. The Caveman Complex
Ok, so I named this theory, however, linked male and female shopping habits to our Neanderthal counterparts. Apparently, the modern man enters a shop, 'hunts' that one item they were looking for and leaves. The woman on the other hand forages through racks and racks of pretty dresses before they choose 'the one'. Get me to the cave, I mean the shopping centre... pronto!


2. Bros Before Clothes
Maybe your man wants to dress in the latest trends? There's just one thing that's stopping him: his mates. Sociologist Gidone Savareikaite puts it down just to this, stating that 'men are afraid of dressing the way they want to because they don't want to be teased, especially excluded from the community' (source). The result? The good old jeans and tee combo...


3. You Are A 'Social Catalyst' or 'Cultural Artist'
Upon analysis of female shoppers, discovered 4 distinct types of female shoppers. Which one do you think you are?

1. The content resposibles (practical, loyal, efficient)
These ladies are hassle-free and not swayed by social status. They see shopping as a chore. They make up 20% of the female population and sit alongside our boyfs as those who don't get shopping and trends.

2. The natural hybrids (confident, balanced, classic)
34% of women sit in this category. They buy classic, long-lasting products over trends. They sometimes like to try new products.

3. The social catalysts (social, smart, trendy)
These ladies plan and organize, but keep up with the latest trends. This group is the majority of women (35%)

4. The cultural artists (creative, impulsive, adventurous)
11% of women are in this category of big spenders. They are the key influences in fashion food. health and beauty. They shop for fun and love to try new things.

I bet $50 (to spend on shoes) that your partner does not understand your shopping habits if you fall in the latter two categories. Guilty as charged!

4. Eat, Sleep, Shop, Repeat
Lawrence Colberg's cognitive development theory states that we learn behaviors that we see from our respective genders as a child and repeat them. Could it be then that men have just 'learnt' never to place shopping and fashion on a level of high importance?

I guess this explains why your boyfriends dad/ brother/ uncle/ nephew all never understand your shopping habits either. Similarly, what are your mums shopping habits like? I don't know about yours, but my mum loves a good bargain!

It may seem like its in the genes, or jeans, more appropriately, but who knows... it could be learnt.

5. They Just Want Their Big Boy Toys
Whereas women crave looking great through fashion, our other halves would rather save up for that crazy splurge that make them look accomplished or give them a certain sense of power. Chances are your man would love a boat, jet ski or Mercedes-Benz. Then again... so would we!

Photo source:

Over to you: Is your other half baffled by your fashion purchases?


  1. Oh god this is so true I always lie and say it was so cheap or in the sale, or I've been waiting for AGGGGESSS hahaha oh dear xxx

  2. OMG I couldn't have said it any better. My husband is so not interested in my latest buy which actually works out in my favor because he tends to forget how much I spend lol.

  3. Very nice and lovely blog.I like your blog.Please follow me if you are interested in following each other's blog and I will follow you back.Have a nice day.Love you.Thanks

  4. aah so cool post :)


  5. I have to admit that I'm one of the lucky ones! My man actually loves shopping with me and totally gets my purchases :)


  6. Happy Friday, lovely! Such a cute post, thanks for sharing!
    Hope you have a wonderful weekend! Much love!
    xoxo, Vanessa

  7. Nice post! He does not understand why i need more clothes but later he loves what I got ;-)

  8. Interesting topic! My husband will shop with me and understand the purchase most of the time. I'm spending less though and shopping my closet!

  9. Enjoyed reading it!! I agree with these.

    Check out my new post

  10. This made me laugh!! Is so true!! When I said to my boyfriend "I need a new dress" he is like: "What? you already have 50" hahaha

  11. haha funny post

  12. amazing post honey! correct!
    Big kiss
    Check it out my new post:

  13. lovely!

  14. Awesome post honey.

    Love, Jennifer

  15. I LOVE this post!!!! So insightful :)


  16. I love this ! So true xx

  17. Ah, ah, ah.... totally agree!!! Funny post darling!
    xo Paola
    My Facebook

  18. Haha really funny post :)
    Melanie @

  19. Great post! haha
    Have a nice weekend dear,

  20. Too funny. Thankfull my husband is pretty accepting of my shopping habits, but at the same time I stick to the budget we agreed on and am pretty honest. I don't think he'll ever get how much I love it though...

    Amy Ann
    Now blogging at my new site Straight A Style

  21. Love funny!

    God bless,
    XO, Claire

  22. So great tips i m totally agree with you!

  23. Hahaha I loved reading this. I will never understand why men don't like shopping as much as we do, although I do have a few guy friends who love it, and love to buy new things, while for example my sister rather just shops, goes straight for the things she wants and needs, then leaves haha

    XO Naomi in Wonderland

  24. Hahaha, what a great post! A lovely read. Take care x


  25. ahahahaha well said!! :P

    The Cutielicious

  26. haha :D great post :D loved to read it!

  27. Haha so true! So I like to buy similar tops.. and he's always like you have 100 of these.. it's not the point this one's slightly different and I like it :') They will never understand haha! xx

  28. Super enjoyed reading this post and looking at your pictures dear!. So on point!

  29. Haha this was so much fun to read through, I have a feeling it could be a little bit of each?! The final one is a definite one, although I'm not in a relationship, I see any men in my life criticise the spending habits of women's smaller shops and then suddenly splurge on something ridiculously expensive!

    Have a lovely week ahead Rachel :)

    Gabrielle | A Glass Of Ice

  30. Haha I love this. The do love their big toys, indeed!

    Corinne x

  31. I had a good time reading this article! My husband and I are complete opposites. The whole time I was reading this, I was thinking of him as the woman and me as the man. He's definitely the one with the better fashion sense in our relationship.

    Connie | Sponsored by Coffee | Bloglovin’

  32. Nice post ;)

  33. The Caveman Complex is sooo true!! And so is the big boys toy thing!
    Eat, Sleep, Shop, Repeat is now my new favorite tune hahaha

    xx Izzy | Qthee


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