With an obvious blurring between the real and the technological, the material and the digital, it brought me to think of fashion, and indeed our overall culture's, obsession with technology taking over.
(Above: Bentley displays a literal depiction of fashion and culture blurring into the online and technological world)
We live in a world where knocking on your friends door for an opinion about an outfit has turned into a quick 'selfie' snap shared over social media. What would have previously been a mad mall rush for the latest trend to wear to your work Christmas party has transformed into a few clicks and a confirmation of your ASOS basket.
With this theme being so important in everyday culture, artists, film-makers and designers a-like have delved into this theme. Hopefully, it won't come to the point where designers are sending robots down the runway to showcase their newest designs, but, until then, let's enjoy this love affair of material culture and technological advances.
The Future Zeitgeist In Theory
In his 1962 essay 'The Gutenburg Galaxy: The Making of The Typographic Man', Marshall Mcluhan coined his theory of 'technological determinism', which, in short, is the belief that media technology shapes the way that we as a society and as individuals think. He also believes that humans adapt to the medium they are using. Even though this theory was written over 40 years before the creation of Facebook, I think we can safely say it's more then relevant today.
The Future of Film
If you want a movie that makes you ask questions: watch this.
The Love Of The Alienesque
Alongside modern days' love of all things technological, comes the idea of life on other planets, which, alongside computers, could exceed human intelligence. The fashion world embrace the alien-esque with open arms, with a 'new model army', which began to form in the noughties, of other-worldy looking women who challenge our preconceptions of traditional beauty.
Jemma Ward: The original 'alien'. (Photo from fooyoh.com)
No Front Row Ticket Needed
You no longer need to be Olivia Palermo's best friend to see the fashion week shows, as they happen, when they happen. Live online streaming means that high fashion is now more accessible, which, for fashion bloggers, is a total god-send!
(Sorry, I had to)
The 2014/ 2015 Collections
And what does all this futuristic inspiration result in? This...
Gareth Pugh's collection was a marriage between 1920s art deco and the alien-robot. (Photo from fasttw.com)
Proenza Schouler's look is like a Modern Day star wars. (Photo from vogue.com)
Netherlands designer Zynanya Keizer created looks that wouldn't look out of place in Lady Gaga's wardrobe. (Photo from denimjeansobserver.com)
Manish Arora sends his models to a girly-floral-nymph planet. (Photo from thesnobette.com)
Futuristic backpacker meets 90s roller disco? Can you think of a better way to describe Hood By Air's latest creations? (Photo toovia.com)
Iridescent and almost florescent at Fyodor Golan. (Photo: fashionista.com)
Ruby Rose is so alien she's almost unrecognizable in this new Viktor Luna campaign. (Photo: dailymail.co.uk)
Here's my top shopping picks:
Here's my top shopping picks:
What's your opinion on this futuristic trend? Will you embrace it or leave it for the computers?