**chorus of readers** 'Hello Rachel'
If you've ever bought something only for it to collect dust at the back of your wardrobe raise your hand.
As a matter of fact, shopping is scientifically proven to lift your mood (ha- told you other half!) Interestingly, the boffins at the University of Minnisota say that when we shop, the positive feelings of finding that perfect pair of shoes creates a 'rose coloured glass effect' meaning that the seemingly gorgeous handbag you spent your earnings on maybe wasn't as great as you thought after all.
That brings me to that phrase we are all far too familiar with: impulse buying. If you've ever bought something because it was cheap or just to lift your mood, chances are it won't be making a regular appearance in your daily attire. So before you buy that fashion must-have, stop and think about a few things.
1. Does It Flatter Your Body Type?
Strapless bustiers are hot at the moment; but that doesn't mean you should invest in one if, for example, you have wide shoulders that you are self conscious of. If you have a lot of cellulite, those super short hot pants will just sit and gain dust (believe me, I'm looking at all those shorts in my wardrobe and shaking my head right now). Don't invest in trends if you won't wear them, even if it feels like every street-style super star is rocking them!
2. Where Will You Wear It?
There's no point buying an occasion dress without an occasion (even if it is on sale!) Don't buy an outfit for a specific event too far in advance because by the time the event comes round it will either be... A: Out of fashion or B: You've found something better. And just how many occasions can you wear a full-length red chiffon gown to? (Unless you're Blake Lively of course!)
3. Does It Correspond With Other Items?
We've all bought that cheeky top that doesn't match any skirt/shorts/trousers in our wardrobe. When trying on an item, it's important to think 'what could I wear this with'. Keep in mind rise (is it crop or long?), colour and pattern. Think up possible outfits in your head and then buy away!
4. Quick Trend or Timeless Basic?
This is where I go MAJORLY wrong. Do as the French do and invest most money in timeless staples like high quality t-shirts, jeans, trench coat a black blazer and a flawless hand bag. Of course buy trend pieces, but stick to the high street for these items that will go out of fashion in a few seasons: your wallet will thank you!
5. Does It Fit Properly?
Those five dollar leggings were such a bargain right...? Oh, apart from the fact they give you a massive camel toe! Try before you buy and be brutal when it comes to fit. Badly fitting clothes look cheap and do not flatter ANY figure.
6. Does It Look Cheap?
Even if your new dress did cost a few pretty pennies you don't want it to look so! Check for signs of quality that give away a cheap item: Do the seams match? Is the print flawless even on pockets? Does the lining show? Also beware of cheap looking fabric: the enemy of all fashionistas.
7. Will It Make You Feel Confident?
You should be able to open your wardrobe, choose anything and feel like a million bucks! Even if an item is at the height of fashion, don't don it if you don't feel beautiful! After all, confidence never goes out of style.
Bookmark this page and next time you're shopping and are unsure of whether to buy, take this quiz:
P.S. Thanks again lovely jubblies at IFB for selecting me for your Links a La Mode: