19 August 2014

Fashion and The Global Picture: Where Does Australia Stand?

As my blog name highlights, I love to inject a little bit of luxury into my everyday life, whether that be a new pair of sparkly heels, a Michelin Star Vanilla soy latte or the newest glossy, and yesterday was no exception.

As I sat down, coffee in hand, eager to lust over the newest pretties adorning the pages of Harpers Bazaar Australia, I was happy to find a free little piece of luxury in the form of a new season guide. Score!

Ah… ‘The definitive guide to the new season Autumn/Winter 2014-15’. 

Wait a minute. Isn’t winter just about to be over?

 Harpers Bazaar A/W Runway Report and my new slider sandals: A juxtaposition of luxuries. 
I had a flick through the pages, but instead of being blown away by bikinis and sun dresses, I found myself staring at wollen coats and boots. Erm, what? Sounds a bit strange for a country that’s just entering Spring doesn’t it?

Let me be honest: in the face of fashion as a global picture: it doesn’t. As a nation of fashionistas driven by northern hemisphered-based seasonal trends, the question on everyone’s lips should be: 

Where does Australia stand in the global fashion market?

Lets literally map it out...
Global fashion and its influences are ruled by the 'big 4' fashion weeks, which are, in descending order of size and influence, New York, London, Paris and Milan. Consequently, this see's trends being predominantly ruled by the Northern Hemisphere, leaving Aussie fashionistas baffled by the reverse season problem.

What is the reverse season problem?
Although not officially dictionary defined (I did make it up after all!) the reverse season problem is basically when us ladies see an influx of trend influence aimed at the seasons that are the complete opposite to what we are experiencing. 

The result: We are bombarded with faux fur vests and knitwear in the summer and are forced to stare at saucy swimwear when we are freezing our pants off!

Oh Cara, I do love both you AND Burberry coats, but not when I'm reading this stuck to my office chair with sweat! (Burberry A/W 2014)

But rejoice! We are NOT alone! Hello lovely ladies and gents of South America: You feel our pain (however, I doubt Rio ever reaches the one figure frosties of Melbourne!)

Maybe we could all get together and start a Southern hemisphere fashion revolution, after all, don't we have the chance to wear new season trends before the higher half of the world.

Correct! With New York rolling out the red carpet for Spring and Summer fashion in the September runway shows, surely we are able to rock these trends straight after? Unlike the Northern Hemisphere that has to wait until it's defrosted....

This all depends on Australian fashion retailers : do they choose to take the winter trends and use them as an inspiration for a summer collection or do they keep on the ball and go for 'next years' summer trends?

Unfortunately, they did not attend Hogwarts (to my knowledge) and thus don't possess the extreme magic needed to design and create an entire high street collection in the matter of weeks since they debuted at New York Fashion Week.

 'Aloha-marni!!!' We wish! (

However, YOU can still be a trendsetter. You're blessed with the warm weather, so why not get inspired by the New York collections as soon as they debut: a bit of tweaking to your existing wardrobe and some visits to the thrift shop should do the trick.

What About Sydney Fashion Week?
Although Australian Fashion Week has being criticized for being 'out of sync' with the global fashion network, Australia has some incredible designers- hello... Sass and Bide? Zimmerman? And with incredible designers comes an incredible fashion week. 
Me looking very short at Fashion Week back in April- take me back pleassse!

Fashion week takes place in April each year and showcases collections for the following summer. This gives Australia the basis for being able to have it's own unique runway-inspired trends, of which fashionistas of the country can rock comfortably. No sweating or freezing required!

Inevitably, the lack of influence in the country makes Australia a harder place to fulfill a promising fashion career. I can honestly admit that, as someone that only moved here two years ago from the UK, some people judge the decision this can have on my fashion media career. 
North Queensland: The One Season State
If you're a regular reader, you've probably seen a lot of palm trees in my outfit posts. To be honest, tropical Queensland doesn't see a lot of 'Winter' weather. But where does this put us in the fashion picture?

On the plus side, we can be influenced by the Spring/Summer catwalks all year round, whether it be Sydney's for this summer, or New Yorks for next summer, we have summer trends down to a T.

Tallulah Swimwear S/S2014 (Picture courtesy of

But are we completely missing out on winter trends? False! As I explained earlier, many Aussie high street designers find inspiration in the Northern Hemisphere winter collections and translate these into garments ready to wear on sunny days. 

The result: We are always on trend, but never cold!

Ahhh FNQ (

So I'm going to take that Trend report from Harpers Bazaar and utilize it for inspiration. After all, sunshine makes everything look better!



  1. cool post!

  2. Lovely selection


  3. Nice post my dear !

  4. You're right! I had never really reflected on Australia's 'backwards' seasons and how it would affect the publication of collections.
    Emilia's Book

    1. Haha I never thought of it either until I moved here- its pretty wierd! Xxx

  5. This is really interesting ! my friend lives in Australia and so I always was aware of the reversed seasons but I never really thought about how it affects staying on trend with fashion!



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